What is Bloody Big Brunch?
The Bloody Big Brunch will be the world’s biggest brunch. People will host their own brunches, serving Bloody Marys or Virgin Marys to friends - at home or at work. But there’s one string attached – guests must pay for their drinks with period products. These can be purchased via Hey Girls who will automatically double your donation and distribute the products to charities around the UK including The Red Box Project, Bloody Good Period, Girlguiding Scotland, YWCA and Freedom4Girls.
How to Host a Bloody Big Brunch
Sign up here and we’ll send you a link to download everything you need to take part.
Please allow at least six weeks for the link to your kit as we’re currently confirming some partnerships that will make your brunch planning extra tasty.
Why We Do It
Period poverty affects 1 in 10 in the UK.
The average spend on tampons and towels is £4,800 over a lifetime, but those in financial difficulty often pay a much higher price. Unable to afford period products, women and girls resort to using old rags, toilet paper or newspapers as substitutes.
This leads to 137,000 girls missing school each year, not to mention the shame and embarrassment, as well as illnesses – the impact is huge.
Despite this, period products are still taxed as a non-essential luxury item in the UK.
The Bloody Big Brunch uses an actual luxury - brunching with a Bloody Mary in hand – to raise awareness of this important issue and to help implement change.
We Have 3 Aims
1) To remove stigma around talking about menstruation. This is a topic that should never be off the table at brunch, in the workplace, in schools, on television. Let’s get bloody talking about it. Period.
2) For the UK government to follow Scotland’s lead and provide free period products to women in need and in schools, colleges and universities.
3) For it to become commonplace for businesses to offer staff and customers free period products in toilets in the same way they currently offer soap and toilet roll.
How do I get my guests to make the donation?
There will be a link on our site that allows you to buy directly from our partners, Hey Girls using the Bloody Big Brunch code. This means that Hey Girls will automatically double your donation allowing us to support even more people.
How will I distribute donations to the charities?
Ah, but you don’t have to! By buying through Hey Girls on our site, they will not only double your donation but they will also distribute to the charities around the country.
What if I just want to go to a brunch?
We hear you, them poached eggs are hard to master! We’ll be sharing information on this site about the ‘open’ brunches that will take place around the country and hopefully you can head along to one of those instead.
What should I serve at my brunch?
Come back here in a few weeks and we’ll be sharing some ideas and recipes for you to download.
Do you have Bloody Mary recipes?
Do we? Oh yes. They will be uploaded to the site soon and also added to the downloadable packs.
I’ve signed up but received nothing back from the site?
It’s going to take around six weeks for us to have all partners in place, so it will take around six weeks for you to get a response.
Why have you chosen these particular charities?
We wanted to work with a range of charities who help people right throughout the UK – sometimes with different focuses, but ultimately with the same goal of ending period poverty. The people behind these charities and organisations have worked tirelessly for years in their communities making sure people who need access to menstrual products can have it. We salute them and we’re delighted to help them, help more people.
What if I don’t like alcohol but want to take part?
That’s fine! We’ll let you into a little secret – the alcohol isn’t even the point. The Bloody Marys are just a good way to bring people together to support this cause and make a difference. So, we’ll also have recipes for Virgin Marys on the site too.
Is it not up to the UK government to make sure people have access to menstrual products?
Yes, we think it is. But so far, the UK government has failed to act. We applaud the Scottish Government for taking action and the Welsh Government for making great strides and we continue to urge the UK government to take action. But, until they do, we will brunch.